"The first Marvin Gaye album credited as produced solely by the artist himself, What's Going On is a unified concept album consisting of nine songs, most of which lead into the next. It has also been categorized as a song cycle, since the album ends on a reprise to the album's opening theme. The album is told from the point of view of a Vietnam War veteran returning to the country he had been fighting for, and seeing nothing but injustice, suffering and hatred.
What's Going On was the first album on which Motown Records' main studio band, the group of session musicians known as the Funk Brothers, received an official credit. Featuring introspective lyrics about drug abuse, poverty and the Vietnam War, the album was also the first to reflect the beginning of a new trend in soul music. What's Going On was both an immediate commercial and critical success and has endured as a classic of early-1970s soul."
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