The mid-1960s saw many dance crazes; one of the most popular ones was a dance called "the jerk". Though controversial for lewdness at the time, a particularly sexual version of the dance had become popular in Detroit clubs, called the "pimp jerk". Seeking to capitalize on the popularity of the dance, and dance songs in general, Storball and Jones wrote a song about the pimp jerk, renaming it "Cool Jerk" in order to prevent possible banning by radio stations. Realizing that the song was a hit, the group re-formed and contacted McLaughlin in order to secure studio time to record the song. The song was recorded at Golden World Studios in Detroit on March 14, 1966 with the legendary Motown house band The Funk Brothers. Though the song was meant to include a horn accompaniment, the contracted musicians failed to show up for the recording session and their parts were omitted from the track. "Cool Jerk" was released on July 2, 1966 and was a smash hit, reaching as high as #7 on the Billboard Hot 100 and #2 on the Billboard R&B charts.
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